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Tendências do marketing de serviços para 2026
O setor de ar-condicionado está entrando em um novo ciclo. Por muitos anos, o marketing das empresas se baseou quase só em indicação, boca a boca e ações improvisadas.
Quando nem o ar-condicionado de frigorífico resolve
Influenciadora instala ar-condicionado de câmaras frias para enfrentar calor da pré-menopausa; conta de luz ultrapassa R$ 5 mil e caso reacende debate sobre eficiência no setor HVAC-R.
O ar que incomoda
A reclamação sobre o ruído constante na cela de Jair Bolsonaro traz à tona os efeitos do barulho produzido por sistemas de ar-condicionado e ventilação, assunto analisado em estudo científico publicado em 2025.